Glossary
Explore our glossary page to learn more about key terms, definitions, examples, and the services related to them.
AI - Artificial Intelligence
AI is technology that allows machines and software to mimic human thinking by learning from data, solving problems, making decisions, and understanding language without being explicitly programmed for every scenario
Example:
An e-commerce store can integrate an AI chatbot that instantly answers product questions, recommends items based on browsing history, and processes returns without human intervention.
Related services:
APP - Application
An app is a software program built to run on a desktop, mobile, or web device to help users perform a specific set of tasks, from messaging to banking to gaming.
Example:
A food delivery company builds an app so customers can browse restaurants, place orders, and track deliveries directly from their phone.
Related services:
Android
Android is Google’s open-source operating system that powers the majority of the world’s smartphones and tablets, giving developers a flexible platform to build and distribute apps.
Example:
A retail brand develops a native Android app so shoppers can browse the catalogue, receive push notifications about sales, and check out securely.
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AEO - Answer Engine Optimisation
AEO is the practice of structuring website content so that AI-driven answer engines and chatbots (like voice assistants or AI search tools) can easily find, understand, and surface it as a direct answer.
Example:
A recipe website restructures its content with clear step-by-step formatting so a voice assistant can read out the exact cooking steps when asked.
Related services:
AWS - Amazon Web Services
AWS is Amazon’s cloud computing platform, offering on-demand services like storage, computing power, and databases so businesses can build and scale applications without managing physical servers.
Example:
A startup hosts its entire web application on AWS, using its auto-scaling feature to handle sudden spikes in traffic during a product launch.
Related services:
API - Application Programming Interface
An API is a set of rules that allows two different software systems to communicate and exchange data, enabling developers to connect apps, services, and platforms together.
Example:
A travel booking site uses a payment gateway’s API to securely process credit card transactions without building its own payment system from scratch.
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Azure
Azure is Microsoft’s cloud computing platform, providing tools for hosting applications, storing data, and running AI or analytics workloads, all managed through a global network of data centres.
Example:
A financial services firm uses Azure to host its customer portal, taking advantage of built-in compliance and security certifications.
Related services:
Angular
Angular is a TypeScript-based front-end framework developed by Google, used to build dynamic, single-page web applications with reusable components.
Example:
A SaaS dashboard is built in Angular so users get a fast, app-like experience without full-page reloads when switching between reports.
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Agile
Agile is a project management approach that breaks work into small, iterative cycles (sprints), allowing teams to adapt quickly to feedback and deliver working software continuously.
Example:
A development team releases a new app feature every two weeks based on sprint reviews and direct user feedback, rather than waiting months for one large release.
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ASO - App Store Optimisation
ASO is the process of improving an app’s visibility within app stores (like Google Play or the App Store) through optimized titles, keywords, screenshots, and ratings to increase downloads.
Example:
A gaming app updates its title, description, and preview screenshots to rank higher for relevant search terms in the App Store.
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Adobe XD - Adobe Experience Design
Adobe XD is a design and prototyping tool used to create user interfaces and interactive mockups for websites and apps before development begins.
Example:
A design team creates a clickable prototype of a new mobile app in Adobe XD to gather stakeholder feedback before writing any code.
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ARC - Automatic Reference Counting
ARC is a memory management feature used in iOS development that automatically tracks and releases object references, reducing memory leaks without requiring manual coding.
Example:
An iOS app relies on ARC to automatically free up memory used by objects that are no longer needed, keeping the app running smoothly.
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AOP - Aspect-Oriented Programming
AOP is a programming approach that separates cross-cutting concerns like logging, security, or error handling from the main business logic, making code cleaner and easier to maintain.
Example:
A backend system uses AOP to automatically log every API request without adding logging code inside each individual function.
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ASP.NET - Active Server Pages .NET
ASP.NET is a Microsoft framework for building dynamic web applications, APIs, and services using languages like C#, known for strong performance and enterprise-grade security.
Example:
An insurance company builds its customer portal using ASP.NET to handle secure logins, claims processing, and document uploads.
Related services:
AML - Azure Machine Learning
AML is a cloud-based service that lets developers and data scientists build, train, and deploy machine learning models at scale without managing underlying infrastructure.
Example:
A retail company uses Azure Machine Learning to build a demand-forecasting model that predicts inventory needs for the upcoming season.
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APIM - API Management
Azure APIM is a service that helps businesses publish, secure, monitor, and manage their APIs in one centralized platform, making it easier to control access and track usage.
Example:
A company exposes its internal order-processing system to partner apps through Azure API Management, setting rate limits and monitoring API traffic in real time.
Related services:
B
B2B - Business to Business
B2B refers to transactions and digital solutions built for businesses selling to other businesses, rather than individual consumers, often involving bulk pricing, account-based access, and approval workflows.
Example:
A wholesale supplier builds a B2B portal where retail partners can log in, view tiered pricing, and place bulk orders directly.
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B2C - Business to Customer
B2C describes businesses that sell products or services directly to individual consumers, usually through storefronts, apps, or websites designed for a smooth, self-service buying experience.
Example:
A fashion retailer launches a B2C online store where shoppers can browse collections, add items to cart, and check out in a few clicks.
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Backend
The backend is the server-side part of an application the logic, databases, and infrastructure that process data and power what users see on the front end, but that customers never directly interact with.
Example:
An online booking platform’s backend handles availability checks, payment processing, and sends confirmation emails once a customer completes a reservation.
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BigCommerce
BigCommerce is a hosted eCommerce platform that lets businesses build, manage, and scale online stores with built-in tools for payments, inventory, and multi-channel selling.
Example:
A homeware brand migrates its online store to BigCommerce to take advantage of built-in SEO tools and faster page load speeds during peak sales periods.
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BRD - Business Requirements Document
A BRD is a formal document that outlines a project’s business needs, goals, and expected outcomes, used to align stakeholders and guide the technical team before development begins.
Example:
Before building a new client portal, a project team drafts a BRD detailing required features, user roles, and success metrics for stakeholder sign-off.
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BDD - Behavior-Driven Development
BDD is a software development approach where features are described in plain, shared language (like “Given/When/Then”) so developers, testers, and stakeholders all understand expected behavior before code is written.
Example:
A team writes a BDD scenario stating “Given a logged-in user, when they add an item to cart, then the cart total updates” before building the checkout feature.
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BI - Business Intelligence
BI refers to the tools and processes used to collect, analyze, and visualize business data, helping companies make informed decisions based on real trends rather than guesswork.
Example:
A retail chain uses a BI dashboard to track sales performance across stores in real time, spotting underperforming locations early.
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C
CRM - Customer Relationship Management
CRM refers to software and strategies businesses use to manage interactions with current and potential customers, centralising contact details, communication history and sales data in one place.
Example:
A business can use a CRM system to track every customer enquiry, follow up on leads automatically and keep sales teams aligned on customer status.
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CX - Customer Experience
CX refers to the overall perception a customer forms based on every interaction they have with a brand, from browsing a website to receiving support after a purchase.
Example:
A well-designed website with fast load times and intuitive navigation can significantly improve a customer’s overall experience with a brand.
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CMS - Content Management System
A CMS is software that allows users to create, manage and modify website content without needing specialised technical knowledge or coding skills
Example:
A business owner can use a CMS to update service pages, publish blog posts and swap images on their website without contacting a developer.
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CSS - Cascading Style Sheets
CSS is a coding language used to control the visual presentation of a website, including layout, colours, fonts and spacing, separate from its underlying content
Example:
A developer can use CSS to make a website’s buttons change colour when a visitor hovers over them, improving interactivity.
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C++
C++ is a high-performance programming language commonly used to build fast, resource-efficient software, including operating systems, applications and embedded systems.
Example:
A development team may use C++ to build a performance-critical desktop application that needs to process large volumes of data quickly.
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Cloud
Cloud refers to computing services such as storage, servers and software delivered over the internet, allowing businesses to access resources without maintaining physical hardware.
Example:
A business can move its file storage and applications to the cloud, allowing staff to access data securely from anywhere.
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CDN - Content Delivery Network
A CDN is a network of distributed servers that deliver website content to users based on their geographic location, improving loading speed and performance.
Example:
A website using a CDN can serve images and pages faster to visitors overseas by routing content through a nearby server.
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CI/CD - Continuous Integration and Continous Delivery/ Deployment
CI/CD is a development practice that automates testing and releasing of code changes to speed up software delivery.
Example:
A development team can use CI/CD pipelines to automatically test and deploy new features as soon as code is merged, reducing manual errors.
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Chatbots
Chatbots are AI-powered tools that simulate conversation with users, answering questions, guiding them through processes and providing support in real time.
Example:
A website can use a chatbot to instantly respond to common customer questions, freeing up staff to handle more complex enquiries.
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Cyber Security
Cyber Security covers the practices and technologies used to protect websites, applications and systems from unauthorised access, data breaches and online threats.
Example:
A business can implement cyber security measures such as regular software updates and secure authentication to protect customer data.
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CLI - Command Line Interface
A CLI is a text-based interface that allows developers to interact with software and systems by typing commands, rather than using a graphical interface.
Example:
A developer might use a CLI to quickly install packages, run scripts or manage server configurations during software development.
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C2C - Consumer to Consumer
C2C describes a business model where consumers sell products or services directly to other consumers, typically facilitated through an online platform.
Example:
A marketplace app can allow individuals to list and sell second-hand items directly to other users.
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CAD - Computer-Aided Design
CAD refers to software used to create precise 2D and 3D designs, commonly used in engineering, architecture and manufacturing industries.
Example:
A construction company can use CAD software integration to visualise building plans before construction begins.
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CoAP - Constrained Applications Protocol
CoAP is a lightweight communication protocol designed for small, low-power devices to exchange data efficiently over the internet, commonly used in IoT applications.
Example:
A smart building system can use CoAP to allow sensors to communicate temperature and occupancy data with minimal power consumption.
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D
DevOps - Development and Operations
DevOps is a set of practices that combines software development and IT operations to shorten the development lifecycle, enabling teams to build, test and release software faster and more reliably.
Example:
A software team can adopt DevOps practices to automate deployments and quickly roll out updates without disrupting live services.
Related services:
.NET MVC - Network Enabled Technologies Model-View-Controller
.NET MVC is a web application framework from Microsoft that separates an application into Model, View and Controller components, making it easier to build and maintain structured, scalable websites.
Example:
A business can use .NET MVC to build a web application with a clean, organised codebase that’s easier to update as requirements change.
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Docker
Docker is a platform that packages applications and their dependencies into lightweight, portable containers, ensuring software runs consistently across different computing environments.
Example:
A development team can use Docker to package an application so it runs the same way on a developer’s laptop, a testing server and a live production environment.
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DNS – Domain Name System
DNS is the system that translates human-readable website addresses into the numerical IP addresses computers use to locate and connect to servers on the internet.
Example:
When a visitor types a company’s website address into their browser, DNS looks up the correct server so the page loads correctly.
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.NET MAUI - .NET Multi-platform App UI
.NET MAUI (Multi-platform App UI) is a framework that lets developers build native mobile and desktop applications from a single shared codebase across iOS, Android, Windows and macOS.
Example:
A business can use .NET MAUI to launch one app that works across both iPhone and Android devices, reducing development time and cost.
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DOM – Document Object Model
The DOM is a programming interface that represents a web page as a structured tree of elements, allowing scripts to dynamically access and update content, structure and styling.
Example:
A developer can use JavaScript to manipulate the DOM so a webpage updates instantly when a user clicks a button, without reloading the page.
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DotNET
NET is a software development framework created by Microsoft that supports multiple programming languages and is widely used to build web, desktop and cloud applications.
Example:
A business can use the .NET framework to build a secure, scalable web application that integrates smoothly with other Microsoft products.
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D2C – Direct to Consumer
D2C is a business model where brands sell their products directly to customers online, bypassing traditional retailers, wholesalers or third-party marketplaces.
Example:
A manufacturer can launch its own online store to sell products directly to shoppers, gaining full control over pricing and customer relationships.
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E
ERP – Enterprise Resource Planning
ERP is software that integrates core business processes such as finance, inventory, HR and supply chain into a single unified system, improving visibility and efficiency across an organisation.
Example:
A manufacturing business can use an ERP system to track inventory levels, purchase orders and production schedules all from one platform.
Related services:
Ecommerce
Ecommerce refers to the buying and selling of goods or services online, encompassing everything from product listings and payment processing to order fulfilment.
Example:
A retail business can launch an online store that allows customers to browse products, make purchases and track deliveries without visiting a physical location.
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EDI – Electronic Data Interchange
EDI is the automated exchange of business documents, such as purchase orders and invoices, between organisations in a standardised digital format, eliminating manual data entry.
Example:
A wholesale business can use EDI to automatically send order confirmations and invoices to trading partners without manual paperwork.
Related services:
Express.js
Express.js is a lightweight, flexible web application framework for Node.js, commonly used to build fast and scalable backend APIs and web applications.
Example:
A development team can use Express.js to build the backend of a web application that handles user requests and connects to a database efficiently.
Related services:
ESP
An ESP is a platform used to send, manage and track bulk email campaigns, handling deliverability, list management and performance reporting.
Example:
An ESP is a platform used to send, manage and track bulk email campaigns, handling deliverability, list management and performance reporting
Related services:
F
Frontend
Frontend refers to the part of a website or application that users see and interact with directly, including layout, design elements, buttons and navigation.
Example:
A business can invest in strong frontend development to ensure its website looks polished and responds smoothly across all devices.
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Figma
Figma is a collaborative design tool used to create website and app interfaces, wireframes and prototypes, allowing designers and developers to work together in real time.
Example:
A design team can use Figma to build an interactive prototype of a website, letting clients review and provide feedback before development begins.
Related services:
FinOps – Financial Operations
FinOps is a practice that brings financial accountability to cloud spending, helping businesses monitor, manage and optimise their cloud infrastructure costs.
Example:
A growing business can apply FinOps practices to track its cloud usage and avoid unnecessary spending as its systems scale.
Related services:
Flutter
Flutter is an open-source framework developed by Google that allows developers to build natively compiled mobile, web and desktop applications from a single codebase.
Example:
A business can use Flutter to launch one app that runs smoothly on both iOS and Android, reducing development time and cost.
Related services:
G
GEO – Generative Engine Optimization
GEO is the practice of optimising website content so it gets surfaced and cited accurately by AI-powered search tools and generative engines, alongside traditional search rankings.
Example:
A business can restructure its service pages with clear, well-organised content so AI-driven search assistants can reference and summarise it accurately.
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GIS – Geographic Information System
GIS is a technology used to capture, store, analyse and visualise location-based data, helping organisations make informed decisions based on spatial patterns.
Example:
A real estate business can use GIS software to map property locations, zoning boundaries and nearby amenities for potential buyers.
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GitHub
GitHub is a web-based platform for hosting and managing code repositories, enabling developers to collaborate, track changes and manage version control across software projects.
Example:
A development team can use GitHub to collaborate on the same codebase, review each other’s changes and roll back updates if an issue arises.
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GraphQL API - Graph Query Language
GraphQL is a query language for APIs that allows applications to request exactly the data they need in a single call, reducing over-fetching and improving performance.
Example:
A development team can use a GraphQL API to let a mobile app pull only the specific customer data it needs, rather than an entire dataset.
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GCP – Google Cloud Platform
GCP is Google’s suite of cloud computing services, offering storage, computing power and infrastructure that businesses can use to build, host and scale applications.
Example:
A business can host its application on GCP to take advantage of scalable storage and reliable global server infrastructure.
Related services:
H
Hybrid App
A Hybrid App is a mobile application built using a single codebase that runs on both iOS and Android, combining elements of native and web app development for faster, more cost-effective delivery.
Example:
A business can build a hybrid app to launch on both app stores simultaneously, saving on development time compared to building two separate native apps.
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Hosting
Hosting refers to the service of storing a website’s files and data on a server, making it accessible to visitors over the internet.
Example:
A business can choose reliable hosting to ensure its website stays fast, secure and available even during traffic spikes.
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HTTPS - HyperText Transfer Protocol Secure
HTTPS is a secure version of the standard web protocol that encrypts data exchanged between a browser and a website, protecting sensitive information from interception.
Example:
An online store can use HTTPS to securely encrypt customer payment details during checkout, building trust and protecting transactions.
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I
IoT – Internet of Things
IoT refers to a network of physical devices, sensors and equipment connected to the internet, allowing them to collect, share and act on data automatically.
Example:
A business can use IoT sensors to monitor equipment temperature and send automatic alerts if levels move outside a safe range.
Related services:
iOS - iPhone Operating System
iOS is Apple’s mobile operating system that powers iPhones and iPads, providing the platform on which apps are built, distributed and run
Example:
A business can develop an iOS app to reach customers who use iPhones, ensuring a smooth experience tailored to Apple’s design standards.
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IP – Internet Protocol
IP is the set of rules that governs how data is addressed and routed across the internet, allowing devices to locate and communicate with one another.
Example:
When a visitor accesses a website, their device uses IP addressing to connect to the correct server hosting that site.
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Integrations
Integrations connect different software systems and platforms so they can share data and work together seamlessly, reducing manual work and improving efficiency.
Example:
A business can integrate its website with its accounting software so customer orders automatically update financial records.
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IIoT – Industrial Internet of Things
IIoT applies IoT technology specifically to industrial settings, connecting machinery, sensors and equipment to improve efficiency, monitoring and predictive maintenance in manufacturing environments.
Example:
A manufacturing company can use IIoT sensors to monitor machine performance in real time and predict maintenance needs before a breakdown occurs.
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Integration Platform as a Service
iPaaS is a cloud-based platform that enables businesses to connect and integrate different applications, systems and data sources without building custom integrations from scratch.
Example:
A business can use an iPaaS solution to connect its CRM, accounting software and website into one automated workflow.
Related services:
J
Javascript
JavaScript is a widely used programming language that adds interactivity and dynamic behaviour to websites, allowing elements to update and respond without reloading the page.
Example:
A developer can use JavaScript to build a form that validates a user’s input instantly, showing an error message before they even submit it.
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JVM – Java Virtual Machine
The JVM is an engine that allows computers to run Java programs by converting compiled Java code into instructions the underlying hardware can execute, regardless of the operating system.
Example:
A development team can build an application in Java and rely on the JVM to run it consistently across Windows, macOS and Linux systems.
Related services:
JSON – JavaScript Object Notation
JSON is a lightweight data format used to structure and exchange information between systems, commonly used when applications communicate through APIs.
Example:
A mobile app can use JSON to send and receive customer data from a server in a format that’s easy for both systems to read.
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Java
Java is a versatile, object-oriented programming language widely used to build enterprise applications, Android apps and large-scale backend systems.
Example:
A business can use Java to build a robust backend system capable of handling large volumes of transactions reliably.
Related services:
K
KPI – Key Performance Indicator
A KPI is a measurable value used to track how effectively a business is achieving its objectives, helping teams monitor progress and make data-driven decisions.
Example:
A business can track website conversion rate as a KPI to measure how well its site turns visitors into paying customers.
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Kotlin DSL - Kotlin Domain-Specific Language
Kotlin DSL is a way of writing build scripts and configurations in Kotlin, offering a more readable and type-safe alternative to traditional scripting approaches used in Android development.
Example:
A development team can use Kotlin DSL to write cleaner, more maintainable build configurations for an Android app project.
Related services:
KMP – Kotlin Multiplatform
KMP is a technology that allows developers to share code across Android, iOS and other platforms while still writing platform-specific code where needed, reducing duplication in app development.
Example:
A business can use KMP to share core business logic between its Android and iOS apps, cutting down development time.
Related services:
L
LMS – Learning Management System
An LMS is software used to create, deliver and track online training and educational content, allowing organisations to manage courses, learners and progress in one platform.
Example:
A training provider can use an LMS to host video lessons, quizzes and certificates, letting learners progress through courses at their own pace.
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LLM – Large Language Model
An LLM is a type of AI model trained on vast amounts of text data, enabling it to understand and generate human-like language for tasks such as answering questions, summarising content and powering chatbots.
Example:
A business can use an LLM-powered chatbot to answer customer questions naturally, without relying on rigid, pre-scripted responses.
Related services:
Laravel
Laravel is a popular open-source PHP framework used to build secure, scalable web applications with clean, expressive syntax that speeds up development.
Example:
A development team can use Laravel to quickly build a custom web application with built-in security features and a well-organised codebase.
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M
Microsoft.NET
Microsoft .NET is a development platform that gives programmers a shared set of libraries and tools for building web, desktop and cloud applications, regardless of which supported language they choose to code in.
Example:
A company can standardise its internal applications on the .NET platform so different tools share the same technology base and are easier to maintain long-term.
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MX – Mail Exchange Record
An MX record is a DNS setting that tells the internet which mail server should handle incoming email for a particular domain, ensuring messages arrive at the right inbox.
Example:
When a business switches email providers, updating its MX records is what redirects incoming mail to the new mailboxes.
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Magento
Magento is an open-source eCommerce platform known for its flexibility and scalability, commonly chosen by larger online stores that need extensive customisation and product catalog management.
Example:
A growing retailer with a large product range can use Magento to manage complex inventory, pricing rules and multiple storefronts from one system.
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MOQ – Minimum Order Quantity
MOQ refers to the smallest quantity of a product a supplier is willing to sell in a single order, a detail that often needs to be reflected in an online store’s ordering rules.
Example:
An online wholesale store can configure its checkout so certain products can’t be purchased below a set MOQ.
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MFA – Multi-Factor Authentication
MFA is a security measure that requires users to verify their identity using two or more methods, such as a password plus a code sent to their phone, before accessing an account.
Example:
A business can enable MFA on its internal systems so staff need both a password and a one-time code to log in, reducing the risk of unauthorised access.
Related services:
ML – Machine Learning
ML is a branch of AI where systems learn patterns from data and improve their performance over time without being explicitly programmed for every scenario.
Example:
A business can use ML to predict which customers are likely to churn based on past behaviour, allowing proactive retention efforts.
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MVP – Minimum Viable Product
An MVP is a stripped-back version of a product built with just enough features to launch, test with real users and validate demand before investing further.
Example:
A startup can launch an MVP of its app to gauge user interest before committing budget to additional features.
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MVC – Model-View-Controller
MVC is a software design pattern that separates an application into three connected parts data, display and logic making codebases easier to organise, test and scale.
Example:
A development team can structure a web application using MVC so changes to the interface don’t require touching the underlying business logic.
Related services:
MLOps - Machine Learning Operations
MLOps applies DevOps-style practices to machine learning, streamlining how models are built, tested, deployed and monitored so they stay accurate and reliable in production.
Example:
A business running a recommendation engine can use MLOps to retrain and redeploy its model automatically as new customer data comes in.
Related services:
N
Node.JS
Node.js is a runtime environment that allows developers to run JavaScript on the server side, enabling fast, scalable applications that handle many simultaneous connections efficiently.
Example:
A business can use Node.js to build a real-time chat feature on its website that updates instantly without page reloads.
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NDA – Non-Disclosure Agreement
An NDA is a legal contract that protects confidential business information shared between parties, commonly signed before discussing project details, software plans or sensitive data.
Example:
A startup can sign an NDA with a development agency before sharing its app idea, ensuring the concept stays protected during development.
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NLP – Natural Language Processing
NLP is a branch of AI that enables computers to understand, interpret and generate human language, powering technologies like chatbots, voice assistants and text analysis tools.
Example:
A business can use NLP to power a chatbot that understands customer questions phrased in different ways and responds accurately.
Related services:
O
OCR – Optical Character Recognition
OCR is technology that converts printed or handwritten text in images and scanned documents into editable, searchable digital text.
Example:
A business can use OCR to automatically extract data from scanned invoices, saving hours of manual data entry.
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ORM – Object-Relational Mapping
ORM is a programming technique that lets developers interact with a database using code rather than writing raw SQL queries, making data handling faster and less error-prone.
Example:
A developer can use an ORM to retrieve and update customer records in a database using simple code commands instead of manual queries.
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OS – Operating System
An OS is the core software that manages a device’s hardware and resources, providing the platform on which applications run.
Example:
A business developing a mobile app needs to consider both iOS and Android operating systems to reach the widest audience.
Related services:
P
Power Bi
Power BI is Microsoft’s business intelligence tool that turns raw data into interactive dashboards and reports, helping teams spot trends and make decisions at a glance.
Example:
A business can build a Power BI dashboard that pulls together sales figures from multiple sources into one live view for management.
Related services:
Python
Python is a versatile, easy-to-read programming language widely used for building web applications, automating tasks and developing AI and data-driven solutions.
Example:
A business can use Python to build a script that automatically processes and cleans large datasets before analysis.
Related services:
PHP - Hypertext Preprocessor
PHP is a widely used server-side scripting language that powers a large share of the web, commonly used to build dynamic websites and content-driven applications.
Example:
A business can use PHP to build a custom website that dynamically pulls content from a database to display on each page.
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Plugin
A plugin is a piece of add-on software that extends the functionality of a website or application without needing to build a feature entirely from scratch.
Example:
A business can add a booking plugin to its website, instantly gaining appointment scheduling without a custom-built system.
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PPC – Pay-Per-Click
PPC is a form of online advertising where businesses pay a fee each time someone clicks their ad, allowing for targeted, measurable traffic to a website.
Example:
A business can run a PPC campaign to appear at the top of search results for specific keywords relevant to its products.
Related services:
PaaS – Platform as a Service
PaaS is a cloud computing model that provides developers with a ready-made platform, including infrastructure and tools, to build, test and deploy applications without managing servers directly.
Example:
A development team can use a PaaS solution to deploy a new application quickly without setting up and maintaining the underlying server infrastructure.
Related services:
PWA – Progressive Web App
A PWA is a website built to function like a native app, offering offline access, push notifications and fast performance directly from a browser without needing an app store download.
Example:
A business can launch a PWA so customers get an app-like shopping experience straight from their browser, without installing anything.
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P2P – Peer to Peer
P2P describes a model where individuals interact or transact directly with one another through a platform, without a centralised third party handling the exchange.
Example:
A developer can build a P2P marketplace app that lets users buy and sell items directly with each other.
Related services:
Q
QA – Quality Assurance
QA is the process of testing software throughout development to identify bugs, ensure functionality and confirm the product meets required standards before release.
Example:
A development team can run QA testing on a new feature to catch bugs before it goes live to customers.
Related services:
R
React Native
React Native is a framework that lets developers build mobile apps for both iOS and Android using a single JavaScript codebase, while still delivering a native look and feel.
Example:
A business can use React Native to launch one app that works on both major mobile platforms, cutting development time compared to building two separate native apps.
Related services:
Rest API
A REST API is a standardised way for two software systems to communicate over the internet, using simple requests to fetch, send, update or delete data.
Example:
A mobile app can use a REST API to pull the latest product details from a business’s inventory system in real time.
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ROI – Return on Investment
ROI measures the profit or value gained from an investment relative to its cost, helping businesses assess whether a project, campaign or purchase was worthwhile.
Example:
A business can calculate the ROI of a new website redesign by comparing the increase in sales against the cost of the project.
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React JS
React JS is a popular JavaScript library used to build fast, interactive user interfaces for websites and web applications, breaking pages down into reusable components.
Example:
A development team can use React JS to build a dashboard where individual widgets update instantly without reloading the whole page.
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RPA – Robotic Process Automation
RPA uses software robots to automate repetitive, rule-based tasks that would otherwise require manual effort, freeing up staff for higher-value work.
Example:
A business can use RPA to automatically transfer data between two systems each night, eliminating hours of manual copy-pasting.
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RLS – Row-Level Security
RLS is a database security feature that restricts which rows of data a user can see or edit based on their role or identity, keeping sensitive data properly segmented.
Example:
A business can use RLS so sales staff only see records for their own region, while managers can view data across all regions.
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SaaS – Software as a Service
SaaS is a software delivery model where applications are hosted in the cloud and accessed through a browser, with users typically paying a subscription rather than buying and installing software outright.
Example:
A business can launch a SaaS platform that customers log into online, with updates and maintenance handled centrally rather than on each user’s device.
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SEO – Search Engine Optimisation
SEO is the practice of improving a website’s visibility in search engine results, helping it attract more organic traffic without paying for ads.
Example:
A business can optimise its service pages with relevant keywords and fast load times to rank higher for searches related to its industry.
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Shopify
Shopify is a hosted eCommerce platform that lets businesses set up, manage and scale an online store without needing to manage the underlying technical infrastructure.
Example:
A retailer can launch a Shopify store to start selling products online quickly, using built-in tools for payments, shipping and inventory.
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SQL – Structured Query Language
SQL is a programming language used to store, retrieve and manage data within relational databases, forming the backbone of most business applications and systems.
Example:
A developer can write an SQL query to pull a list of all customers who made a purchase in the last month.
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SSL – Secure Sockets Layer
SSL is a security technology that encrypts the connection between a website and its visitors, protecting data like passwords and payment details from being intercepted.
Example:
A website with an SSL certificate shows a padlock icon in the browser, reassuring visitors that their information is transmitted securely.
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SMEs – Small and Medium Enterprises
SMEs refer to businesses that fall below a certain size threshold in staff numbers or revenue, often requiring cost-effective, scalable technology solutions suited to their growth stage.
Example:
An SME can start with a lean custom software solution and expand its features as the business grows, rather than investing in a large system upfront.
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SPA – Single Page Application
An SPA is a web application that loads a single HTML page and dynamically updates content as users interact with it, rather than reloading the entire page for each action.
Example:
A business dashboard built as an SPA can update charts and data instantly when a user changes a filter, without a page refresh.
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SSR – Server-Side Rendering
SSR is a technique where a web page is generated on the server before being sent to the browser, improving initial load speed and helping search engines index content more effectively.
Example:
A business can use SSR on its website so pages load faster for visitors and are easier for search engines to crawl.
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SRS – Software Requirements Specification
An SRS is a detailed document that outlines what a software system should do, including features, functions and constraints, guiding development from planning through to delivery.
Example:
A business can work with a development team to create an SRS before a project starts, ensuring everyone agrees on scope before coding begins.
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SDLC Audit - Software Development Life Cycle
An SDLC Audit reviews a business’s software development lifecycle processes to identify inefficiencies, risks or gaps in how software is planned, built, tested and maintained.
Example:
A business can commission an SDLC audit to uncover why past projects have consistently run over budget and timeline.
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STLC – Software Testing Life Cycle
The STLC outlines the structured stages a software product goes through during testing, from planning and test case design to execution and closure, ensuring thorough quality checks.
Example:
A development team can follow the STLC to systematically test a new feature before it’s released to customers.
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Tableau
Tableau is a data visualisation tool that turns raw business data into interactive charts and dashboards, making complex information easier to explore and understand.
Example:
A business can use Tableau to build a dashboard tracking sales performance across regions, updating automatically as new data comes in.
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TDD - Test-Driven Development
TDD is a development approach where automated tests are written before the actual code, guiding developers to build exactly what’s needed and catch issues early.
Example:
A development team practising TDD writes a test for a new feature first, then builds the code until that test passes.
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TLS - Transport Layer Security
TLS is a security protocol that encrypts data transmitted between a browser and a server, protecting information like passwords and payment details from interception.
Example:
A website using TLS ensures that any data a visitor submits, such as login details, is encrypted before it travels across the internet.
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UI – User Interface
UI refers to the visual elements of a website or application that users interact with, including buttons, menus, icons and layout design.
Example:
A well-designed UI can make it easier for customers to navigate a website and find what they’re looking for quickly.
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UX – User Experience
UX refers to the overall experience a person has when interacting with a website or application, shaped by ease of use, accessibility and how intuitive the design feels.
Example:
A business can improve UX by simplifying its navigation, helping visitors find information without frustration.
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UAT – User Acceptance Testing
UAT is the final stage of software testing where real users try out a system to confirm it works as expected before it’s officially released.
Example:
A business can invite a group of staff to test a new internal system during UAT, ensuring it works correctly before full rollout.
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Visual Studio
Visual Studio is an integrated development environment (IDE) from Microsoft used to write, debug and test code across a range of programming languages and platforms.
Example:
A development team can use Visual Studio to build, test and debug a .NET application within a single, unified workspace.
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VoIP – Voice over Internet Protocol
VoIP is a technology that allows voice calls to be made over the internet rather than traditional phone lines, often integrated into business communication systems.
Example:
A business can integrate VoIP into its customer service software, allowing staff to make and receive calls directly from their computers.
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WooCommerce
WooCommerce is a popular eCommerce plugin for WordPress that turns a standard website into a fully functioning online store, complete with product listings, payments and order management.
Example:
A business already running a WordPress site can add WooCommerce to start selling products directly from the same platform.
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Web Development
Web Development covers the process of building, coding and maintaining websites, ranging from simple informational sites to complex, custom-built web applications.
Example:
A business can commission web development services to create a fast, secure website tailored specifically to its brand and customer needs.
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WCAG – Web Content Accessibility Guidelines
WCAG is a set of international standards that outline how to make websites accessible to people with disabilities, covering areas like text alternatives, colour contrast and keyboard navigation.
Example:
A business can follow WCAG guidelines to ensure its website works properly with screen readers used by visually impaired visitors.
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XUNIT
XUnit is a testing framework used to write and run automated unit tests for .NET applications, helping developers verify that code behaves as expected.
Example:
A development team can use XUnit to automatically test individual components of an application every time new code is added.
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Xero
Xero is cloud-based accounting software that helps businesses manage invoicing, payroll, expenses and financial reporting online.
Example:
A business can integrate Xero with its website so customer payments and invoices sync automatically with its accounting records.



