MYER
Developed and maintained scalable Warehouse Resource Management software.
CRM Software Development Service
Manage leads, sales, and customers with intelligent custom CRM software solutions
Anglicare
Mobile app with ARCHIBUS integration kiosk stand software development.
Visuals2Go
Cross platform mobile & tablet app for disabled people.
NobleOak
A complex financial model with end-to-end and AI customised user journey.
SydneyWater
Custom software integration between SAP ERP and InEight (project controls software).
Hillsong
Mobile donations form with payment gateway integration.
Metro Finance
Designed and developed a web application to manage & streamline shifts.
Site360
SaaS platform – Geofenced visitor management & fully customisable workflow forms.
Acorn Rentals
Custom accident replacement vehicle system that automates the entire rental process.
TaxToday
Streamlining instant refunds with highly secure cloud native application.
Custom CRM Development Company for Businesses Across Australia
Designpluz, a Sydney-based CRM software development company, helps Australian businesses with custom CRM software that centralises customer data, streamlines sales workflows and leverages AI-driven automation mechanisms to improve operational efficiency. Customer data often sits across multiple spreadsheets and disconnected systems, limiting a business’s ability to track leads and manage relationships effectively.
Designpluz provides reliable custom CRM development services, Salesforce consulting, and Dynamics 365 implementation services, where our expert developers build CRM platforms designed around the exact operational workflows. From lead management and customer lifecycle tracking to AI-powered Assistants, CRM Chatbots, automated workflows, intelligent lead scoring, predictive analytics, and real-time reporting dashboards, our solutions provide teams with a clear, unified, and data-driven view of every customer interaction.
Case Studies
We pride ourselves on the work we deliver and the outcomes we achieve for our clients everyday.
Our commitment to client satisfaction is evident through our genuine 5-star
google reviews
I have been working with Designpluz for the past year, and found the team to provide fantastic support in leading various projects.
Steve Jenke
Site 360
The Designpluz team has allowed us to accelerate the time to market for our platform, translating to money in the bank.
David Philips
Biode
I wish I could give you more than 5 Star for the work you have delivered for me Designpluz Team. Your work is fantastic and the professionalism is top notch.
Shashi Singh
YourOSHC
I’ve recently worked with the Designpluz team to develop our site, they have taken a complex offline model and built this into our website.
Sara Gill
NobleOak
I was looking for a design team that could build me a new website and solidify our brand in the market. If I were building a critical website in future, this would be my go-to team.
David Gleig
Bedbug Wholesale
Thx for helping us with our website design and development for our new venture. You made it really easy for us to consider the options available and delivered a great website which presents our services and capability succinctly and professionally to our target clients.
Manish Goklaney
Verveo
The team went above and beyond to launch earlier than expected and handled every challenge with patience and care. They were always responsive, easy to communicate with, and proactive in finding solutions.
Florencia Nicogossian
Topaz Furniture
Working with a dedicated project manager who was our single point of contact made communication seamless and efficient, which allowed us to go live on time and on budget
Mark Camilleri
Bremick
CRC have had a great experience with Designpluz on the development and implementation of our new website. They were thorough in their work making sure our specifications were met with accessibility in mind, and they provided a wonderful contemporary look.
Gwen Rogers
Community Restorative Center
Designpluz is an amazing company to work with! Everyone in their team is lovely to work and collaborate with. They always action task efficiently to make beautiful end results.
Amarni Story
New Age Veneers
Working with Designpluz was a great experience to build our Strathfield Plaza Website. Response time was commendable and overall result was great. Thanks to Mia and the Team!!
Matthew Woo
Strathfield Plaza
An experienced team, a bunch of great people, and simply amazing work. Designpluz was very patient with us as we chopped and changed our project
George Khoury
Knomis
Transparency is key in any partnership, and Designpluz excels in this aspect. They're upfront about their processes, timelines, and costs, which instills trust and confidence in their services.
Trinh Bui
Newington Lane
Priya and Mia have assisted us with our website updates and have been so professional, listening to what we wanted and providing us with updates throughout the process. ...they are so skilled at what they do and excellent at communicating with us on our level!
Joanne Baldwin
KU Legal
Priya and the team were fantastic to work with. They took the time to understand our brief, and deliver amazing results with high attention to detail.
Tommy Lim
SF Capital
The team at Designpluz are fantastic - quick responses; excellent work and just so easy to deal with particularly for website support. They are my go to for any website work.
Anthony Gray
MEAUST
Their answers to questions and general communication was very good which made the whole process a little easier.
Rob Archibald
Emjay Products
They are approachable, responsive, and have consistently taken the time to understand our marketing needs, accommodating all our requests with professionalism and efficiency. Looking forward to continued growth with Designpluz.
Jocelyn Szot
Nover
Our Numbers Tell Our Story
We Design and Develop High-calibre Software.
110
110+ Five-star Google reviews showcasing our commitment to excellence.
45
Over 45 In-house technology experts driving innovation and quality.
50,000
50,000 Australians use our software every day to streamline their work.
1,000
Over 1000 Successful projects delivered with precision and expertise.
100
100% Fully Australian-owned family business with over 18 years of proven reliability.
40
Over $40 Million Processed annually through our software, empowering businesses.
Our CRM Software Development Services
Custom CRM Development
We provide custom CRM software development services to build CRM platforms tailored to your business lead management workflows, customer communication channels, lead qualification processes, and service operations to support increasing data volumes, user activity, and integrations.
CRM UI/UX Design
Our UI/UX experts create wireframes, integration workflows, and high-fidelity prototypes using Figma, Adobe XD, and Adobe Illustrator. We utilise different techniques, like user journey mapping and workflow analysis.
CRM Consulting & Strategy
We have a team of expert consultants who provide CRM consulting services to help businesses define CRM architecture, automation workflows, reporting structures, and integration requirements that improve operational efficiency.
Mobile CRM Application Development
Our mobile application development team can build custom cross-platform and native CRM mobile applications for both Android and iOS. Also, we can convert existing CRM web platforms or portals into fully functional mobile applications for seamless access.
CRM Integration Services
Our CRM integration services connect CRM platforms with ERP systems, eCommerce platforms, accounting software such as MYOB and Xero, payment processing solutions, and other third-party business applications to enable seamless data synchronisation, workflow automation, and improved operational efficiency.
Customer & Partner Portal Development
We create secure customer and partner portals that extend the functionality of a CRM platform and allow external stakeholders to access dashboards, view order histories, access documents, communicate with service teams, and track service requests.
CRM Migration & Modernisation
Our CRM migration and modernisation services focus on securely transferring the data from outdated platforms to a modern cloud-based CRM platform, and include data auditing, data cleaning, and data re-structuring.
CRM Support & Maintenance
We provide reliable CRM support and maintenance services, which include bug fixes, performance optimisation, feature enhancements, security updates, new integrations, and new module additions.
Why Invest in Custom CRM Software?
Increased Sales Productivity
By centralising customer interactions, lead data, and communication history into one single system, the sales team no longer has to switch between tabs to get data and can focus on converting qualified prospects rather than finishing administrative tasks.
Automated Business Processes
With built-in workflow engines, rule-based automation, and API-driven integrations, CRM platforms automate repetitive operational tasks, like lead assignment & scoring, follow-up scheduling, approval routing, and support ticket escalations, saving 2-3 hours daily.
Better Customer Retention
A CRM platform with marketing and sales automation supports complete customer profiles, including purchase history, preferences, and support interactions. This unified customer view helps businesses personalise engagement and respond to their requests faster.
Scalable Infrastructure
The customer relationship management software is built on cloud-native architectures that support horizontal and vertical scaling. The CRM can support new sales teams, additional locations, and higher customer interaction volumes with time.
The core technologies powering our
software solutions.
Building future-proof bespoke software tailored to specific business needs requires the right tools and technologies.
Why Choose Designpluz?
Proven Excellence Over 18 Years
With over 18 years of experience in CRM development services across Australia, we understand the operational realities that businesses across industries deal with daily and design solutions that support growing customer databases.
Agile & Transparent Delivery
We follow an agile development methodology with structured sprint cycles, milestone-based delivery, and continuous communication. We conduct regular progress reviews, sprint demonstrations, and feedback loops to ensure complete transparency during development.
Dedicated CRM Developers
Our CRM developers collaborate closely with your team to understand sales workflows, lead qualification processes, customer communication channels, and reporting requirements. This ensures that CRM solutions are secure and have data privacy.
AI-Powered CRM Solutions
We integrate AI-driven capabilities into custom CRM software to transform data into insights using Azure and Amazon AI tools. These features help in prioritising high-value prospects, personalising customer engagement strategies, and improving decision-making.
Meet your expert team
Priya Songappan
Founder / Creative Head
Leads strategy, UI/UX, and the digital marketing team with 20 years of experience. Priya has worked with businesses of all sizes across diverse industries to drive sustainable business growth through design, strategy, and execution. She is deeply involved in projects from start to finish, as this is where her passion lies.
Jag Kandasamy
Director - Software, AI & Data
Jag has over 20 years of experience in architecture and delivery of enterprise software, large scale websites, eCommerce platforms and ERP integrations. He specialises in secure, scalable cloud architecture on Azure and AWS, ensuring reliable delivery and high-performance solutions from strategy through to deployment and support.
Shaun Cooper
Technical Project Manager
Experienced project manager from a technical background with great communication & client management skills. Shaun has a transparent approach towards projects and has a great eye for detail, resulting in perfection. Approaches projects in a proven, methodical manner, ensuring timely delivery and accurate budget management.
Subanki Chandrasekaran
Technical Business Analyst
Subanki is a Technical Business Analyst with over 15 years of experience helping organisations deliver successful digital solutions. She enjoys turning complex business challenges into clear, practical requirements and works closely with clients, designers, and developers to deliver solutions that are intuitive, scalable, and aligned with business goals.
Murugesan Thangavel
Head of Technology and Delivery
Leading the delivery of enterprise software, web, mobile, and cloud solutions, Murugesan brings over 15 years of industry experience. He brings a wealth of knowledge in Microsoft technologies, Azure, AWS, microservices, and enterprise integrations, enabling companies to modernise their operations with secure, scalable, and high-performing digital solutions.
Veerakumar Krishnasamy
Senior Software Tester
Veerakumar has 7+ years of software testing experience and is well-versed in software automation, manual testing, API testing, database testing, and CI/CD integration. He has extensive experience in Selenium, Playwright, Java and C# and contributes to achieving reliable enterprise software releases quickly and at top quality.
Muthukumar Mathivanan
Senior Frontend Developer (Angular)
Having developed responsive web applications for over 9 years across healthcare, digital wellness, and skilled labour management, he has established strong expertise in Angular development. He has a keen interest in frontend architecture, user experience, and performance, which aids in providing high-quality digital solutions and engaging user experiences.
Our CRM Software Development Process
Step 1
Planning and Consultation
As an expert CRM product development company, we first evaluate the sales workflow, customer engagement models, and existing technology stack, which includes spreadsheets, legacy CRM platforms (if any), ERP systems, and marketing automation software.
Step 2
Design
During the design phase, our UI/UX designers define the overall CRM system architecture, including the dashboards, lead management panels, pipeline visualisation, and reporting interfaces, database structures, APIs, and user experience.
Step 3
Development
A dedicated team of CRM developers transforms the wireframes and prototypes into a functional CRM platform using scalable frameworks and modular code structures. We build the core modules, configure workflow automation engines, and add secure API integrations.
Step 4
Testing
We utilise a hybrid testing framework which combines automated and manual testing approaches for complete and comprehensive testing, which includes functional, performance, security, integration, and user acceptance testing.
Step 5
Deployment
Our team deploys the CRM platform on a secure native, private, or hybrid cloud infrastructure configured for scalability and high availability. We migrate the data from legacy systems to the new platform using structured data migration processes.
Step 6
Maintenance
We provide ongoing support services that include continuous optimisation, security updates, and feature enhancements, to ensure the CRM platform evolves with your business.
Frequently Asked Questions
What types of CRM software do you build?
We develop a range of CRM software, like operational CRM, analytical CRM, and collaborative CRM, with email and telephony integration and specialise in cloud-based, on-premise, and industry-specific CRM systems.
What are the key features of a CRM system?
As an expert custom CRM software development company, we add core features, like lead management, sales pipeline tracking, communication history tracking, and integrate AI-powered features, like AI lead scoring, predictive sales analytics, customer sentiment analysis, and chatbots.
What are the advantages of building a custom CRM?
A custom CRM is designed and developed around an organisation’s sales cycles, approval systems, customer journey, and internal processes. This helps the team to work faster, as the system reflects how they operate. Also, there are no unnecessary features, which keeps the interface clean, reduces training time, and improves adoption across departments.
Can you integrate CRM with our existing systems?
Yes, with secure APIs, middleware connectors, and data synchronisation frameworks, our CRM integration services connect CRM systems to all existing third-party and legacy platforms.
