Designpluz has managed Arboreport’s Google Ads since August 2024. The campaign targets developers, councils and organisations that need tree risk assessments, impact assessments and expert witness services for development sites across Sydney and greater NSW.

Designpluz has managed Google Ads for Arboreport since August 2024. The campaign targets developers, councils and organisations that need tree risk assessments, impact assessments and expert witness services for development sites. Over two years, it has generated 61,456 impressions and 3,705 clicks, resulting in 316 leads from A$31,341 in ad spend.

Arboreport serves both residential and commercial clients in a specialised niche, so clicks cost more (A$8.46 average CPC) than in a general trades campaign. The account still converts well. A 6.03% click-through rate and an 8.53% conversion rate show that the traffic reaching the site is well qualified, at A$99.18 per lead.