Designpluz has managed AEON Pools’ Google Ads since August 2025. The campaign targets high-end homeowners across greater Sydney, focusing on concrete pools (and, more recently, fibreglass pools), paired with integrated landscaping and outdoor entertaining spaces.

Designpluz has managed Google Ads for AEON Pools since August 2025. The campaign targets high-end residential homeowners, with a focus on concrete pools (and, more recently, fibreglass pools), paired with integrated landscaping and outdoor entertaining spaces. In its first 12 months, it has generated 27,645 impressions and 2,097 clicks, resulting in 114 leads from A$18,116 in ad spend.

AEON Pools sits in a premium, high-ticket category, so leads cost more than in a general trades campaign (A$8.46 average CPC and A$158.91 per lead). This reflects the luxury positioning and the size of the average project. A 7.59% click-through rate shows strong ad relevance, and the cost per lead is reasonable against the value of a full pool and landscaping package.