Designpluz has managed Invision Landscape’s Google Ads since June 2019. The campaign supports the business in generating enquiries for its landscape and pool construction services across the Sunshine Coast.

Designpluz has managed Google Ads for Invision Landscape since June 2019. Google Ads is currently the only marketing channel Invision is investing in. The account was previously managed by another provider before Designpluz took it over and rebuilt the campaign from scratch.

Over seven years, the campaign has generated 451,371 impressions and 30,674 clicks, resulting in 2,022 leads from A$99,409.24 in ad spend. The account has maintained a 6.80% click-through rate and a 6.59% conversion rate, with an average cost of A$49.16 per conversion.

One reason it’s performing well now is simply time in market: Google’s algorithm needs a sustained data history to optimise properly, and this account has had that runway. The long-term campaign history has given Google enough data to understand the account’s performance and continuously optimise towards relevant enquiries.