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Tigerlight

An Australian B2B business supplying high performance, tailor-made industrial lighting solutions

Designpluz restructured the navigation and sitemap and beautifully redesigned the UI, delivering an unrivalled professional website.

Tigerlight came to Designpluz with two key challenges. The first was poor overall UX, with a confusing navigation structure. The second was an outdated UI that needed to be modernised to better reflect the scale and expertise of their business.

To address these, Designpluz restructured the sitemap before redesigning and developing the website. To further enhance the user experience, an AI chatbot was implemented, allowing users to seamlessly navigate through Q&As and find relevant information more efficiently. Throughout the process, Designpluz closely followed Tigerlight’s brand guidelines to deliver a refined and cohesive look and feel.

Our Involvement

  • UI/UX Design
  • Web Development
  • Ongoing Website Support
  • Website Maintenance
  • AI Chatbot Integration
  • AWS Cloud Hosting
Tigerlight-Development-desktop Tigerlight-Development-mobile
Tigerlight Case Study
Tigerlight Case Study

Key Project
Considerations

  • Managing products & variations in the frontend effectively

  • Improving the user journey through UI/UX design and development

  • Providing a balance of product and business information

  • Following brand guidelines for consistent UI/UX design

  • SEO migration strategy from old site to new site

  • Integration with an AI Chatbot for convenient website navigation and Q&A

google rating review

We partnered with Designpluz for the development of our new Tigerlight website, and the experience has been outstanding from start to finish.

From the initial brief through to launch, the team demonstrated a strong understanding of our brand, our technical positioning, and the importance of delivering a site that reflects the performance and credibility of our business. They translated this into a clean, high-performing website that not only looks sharp but is also structured for usability, scalability, and SEO.

What stood out most was their responsiveness, attention to detail, and willingness to go above and beyond to get things right. Every stage of the project was handled with professionalism, clear communication, and a genuine commitment to delivering a high-quality outcome. We are truly happy with the result. The new website is a significant step forward for Tigerlight, and we appreciate the effort, flexibility, and service provided by the entire team. We would confidently recommend Designpluz to any business looking for a reliable and capable digital partner.

Alma Checa Marketing Manager