Loanworks

An innovative fintech provider helping financial businesses streamline and automate the lending journey with software and outsourcing solutions.

Designpluz increased Loanwork’s brand credibility by redesigning the website to surpass the benchmark set by their competitors.

Before working with Designpluz, Loanworks had plans to separate its business offerings across different websites while also revamping its existing website to improve navigation and the overall user experience.

The key challenges included improving the website’s SEO and GEO performance, ensuring the content accurately reflects its new service and product offerings, and modernising the dated UI/UX of the existing website.

To address these challenges, Designpluz worked collaboratively with Loanworks to understand its design preferences and analyse competitor websites to establish a suitable visual direction. Designpluz also restructured the sitemap to create a clearer and more intuitive navigation experience for users. The entire website project was delivered within a strict one month timeline.

Our Involvement

UI/UX Design
Web Development
Marketing Collateral
Ongoing SEO & GEO
AWS Cloud Hosting
Ongoing Website Support
Website Maintenance

Key Project
Considerations

Meeting tight deadlines for website launch and marketing collateral
Implementing strict design fundamentals using existing brand guidelines.
Completing copious UI/UX design revisions and variations to ensure design preferences are met.
Splitting the existing site and separating the pages and content to match their dividing businesses.