PPC Agency Sydney

Spending time on researching potential keywords for your campaign is paramount, ensuring that your targeted keywords are getting a sufficient amount of search volume while not being too broad as to not attract unwarranted clicks and financial resource mismanagement.

Having compelling copy in your ads is paramount in creating an attention-grabbing and relevant PPC marketing campaign.

Continually monitoring and optimising your ad performance is paramount, whether that be checking daily on the search terms your ads appear in, or changing your bidding strategy to focus on different results such as conversions, clicks or visibility.

Setting up conversion tracking codes in the correct places is one of the most important steps to take. This allows you to gain a much better insight into the true performance of your PPC ads and provides real quantitative data pertaining to your marketing campaign.

Creating a seamless landing page to direct PPC traffic to is one of the best ways to help encourage action from your customers once an ad is clicked. Whether you want to your customers to make a purchase or submit an enquiry form, tailoring your landing page with these conversions in mind is one of the best ways to capitalise on your increased website traffic.