Mindlight Logo Design Portfolio | Designpluz
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Norwest Business Park Versatile Building,
Suite 320, 29-31 Lexington Drive Bella Vista NSW 2153
Sydney CBD
1-9 Buckingham St, Surry Hills
NSW 2010
Contact
T: 02 9829 9881
E: hello@designpluz.com.au

MindLight

MindLight provides practical meditation and workplace stress management programs online and in person to help better the wellbeing of its customers. Founded by Katherine Pinczuk, MindLight provides an approach to Stress, Anxiety, Fear and Emptiness through their services.

What we did

  • Brand Design
  • Marketing Collateral
  • UI/UX Design
  • Website Development
MindLight-logo-design
MindLight-logo-concept

Referencing the Fibonacci Sequence and using vibrant colours to represent wellbeing, we first established an icon-based brand identity followed by a (heavily brand influenced) WordPress website.

Modernising MindLight’s customer interaction and acting as a primary hub for information, podcasts and marketing, the website brings MindLight’s logo to life through clever (yet subtle) animations and branded colouring. This website is another example of how professional and well-planned photography can elevate website design; a focus on imagery of Katherine instils trust in its audience.

MindLight
stationery-design-for-MindLight
business-card-design-for-MindLight

...I appreciated the importance of a collaborative relationship - they will let you know what they think will work and wont work and why.

They took my content and ideas and developed these into a stunning website! Designpluz were easy to work with and, as I was new to website development, I appreciated the importance of a collaborative relationship - they will let you know what they think will work and wont work and why.
Stephen O’Donnell - Access Nursing Agency