Establish Your Businesses Identity with Modern Brand Design
Your brand is the face of your business – It’s important your brand strategy is impactful and cohesive, resonating with your target audience and distinguishing your business in a crowded market.
A good brand is more than just a logo, it's an important part of the entire experience your customers have with your company.
At Designpluz, we develop comprehensive branding strategies that encompass your visual identity, messaging, and market positioning.
We design all of our brand assets using the benchmark in design technology.
- Inconsistent brand messaging.
- Outdated visual identity.
- Lack of brand recognition.
- Difficulty in differentiating from competitors.
- Ineffective brand positioning.
- Poor consistency across different mediums.
- Brand guidelines which aren’t enforced.
Elevate your brand identity, make a lasting impression & build a memorable business.
Get StartedWhat benefits should you expect from investing in professional branding?
Our Branding Experts
- Brand Strategists
- Graphic Designers
- Market Analysts
- Content Writers
- Visual Motion Designers
Our Approach
Our Branding Process is a meticulous and collaborative journey that ensures your brand not only looks great but also resonates deeply with your target audience, represents your business accurately and succeeds in materialising your vision.
Discovery & Research
We start with in-depth consultations to understand your business, vision, values, and goals over a face-to-face workshop. This helps us capture the essence of what makes your brand unique. Analysing your competitors, we conduct comprehensive market research to understand your industry and target audience. This insight allows us to identify opportunities and challenges in your market. In the case that we’re also designing and developing a website for your business, user persona interviews can act as a valuable source of first-hand insights which can be used for both projects.
Planning
We consider your brand positioning aspirations, defining how your brand will be perceived in the market and identifying key differentiators that set you apart from competitors. We’ll work with you to finalise your brand messaging. We can offer content writing services which will support the creation of a brand message that clearly communicates your value proposition, mission and vision. Developing a visual identity that includes logo design, colour palettes, typography, and other elements that visually represent your brand.
Design concepts, Feedback, Finalisation
We submit varying different brand identity concepts to you to gather feedback from key stakeholders before iterating over more concepts. We provide examples of brand collateral and reasoning behind our logo concepts in each presentation to help you understand the direction we’re taking your brand. We revise your chosen concept in terms of colours, alignment, font, sizing, icon and more until finalisation.
Marketing Collateral, Brand Guidelines & Handover
Once the logo has been tweaked and approved, we begin work on marketing collateral design which includes email signatures, business cards, document design, presentation design, capability statements, car wraps, letterheads and much more, creating a comprehensive suite of brand consistent material. Upon completion, we create your new brands guidelines document which instructs designers and the like on the correct usage of your brand. You will receive the logo source files for your new brand along with the finalise format for all marketing collaterals.
Website & Digital Marketing
Once your brand has been designed, we discuss opportunities for working with you on other digital projects including website design and development, Google Ads and SEO, providing you a pathway to digital success and utilising your new brand effectively online.
