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WooCommerce vs Shopify: Which Ecommerce Platform is Best?

If you were to launch an online store, two of the most popular solutions recommended by developers today would be WooCommerce and Shopify.

But how do you decide which platform to go with? Here, we break down the key differences between WooCommerce and Shopify across the critical considerations for ecommerce websites.

To determine which platform aligns best for your online retail business, you should consider these 4 major factors:

  1. Cost and Pricing
  2. Features and Customisability
  3. Support and Security
  4. Scalability
WooCommerce vs Shopify


Being an open source, WooCommerce is populated with countless plugins and integrations that support ecommerce functionality. This allows businesses both small and large to enter the digital ecommerce marketplace or add shopping functionalities to existing sites. Through WooCommerce, brands can sell a wide diet of physical and digital goods and services.

Benefits of using WooCommerce for eCommerce:

  • Cost and Pricing: WooCommerce is an open-source software with free installation. This means that there are no monthly fees or costs beyond initial setup costs. With a one-time purchase of web hosting and domain name, ongoing maintenance costs are very cheap.
  • Features and Customisability: Features and Customisability: WooCommerce offers a plethora of features and customisation options through plugins and integrations for you to leverage. Design-wise it has countless themes and boundless custom UI/UX development. However, it requires the initial configurations of ecommerce functionality such as carts, shipping etc. through add-ons.
  • Support and Security: WooCommerce provides full software control, handing over the responsibility of regular security maintenance to site owners. With WooCommerce, owners are much more accountable for their security but also have complete ownership over their platform and data.
  • Scalability: Scalability: WooCommerce comfortably supports business expansion with its integrations, easily handling large amounts of processes. Additionally, it can scale through expanded server capacity and storage. In general, WooCommerce can scale to enterprise capabilities smoothly without a hitch.


Built specifically for ecommerce, Shopify simplifies setup and functionalities, streamlining the process with robust security and support. Shopify powers thousands of businesses utilising a flexible subscription plan that accommodates growth in businesses.

Benefits of using Shopify for eCommerce:

  • Cost and Pricing: Shopify involves a monthly subscription plan based on inventory, accounts, features, etc. These can further increase depending on sales growth and scale providing a very cost-flexible system for growing businesses.
  • Features and Customisability: Shopify streamlines crucial ecommerce functionalities out of the box. Their functions cover a wide range from processing and payments to inventory management and more. Additionally, the use of existing templates supplies a speedy setup for fast launching. However, there is a lack of customisability beyond the provided templates and themes.
  • Support and Security: As a “Software as a Service” solution, Shopify offers a reliable support and security system. They handle updates, monitoring and backups for their servers. While this lends to less direct merchant control, it provides a better guarantee for uptime and security.
  • Scalability: Shopify provides scalability through upgraded subscription plans. Through Shopify Plus’ extensive integrations, your store can be fitted with a variety of business-critical applications like CRMs and ERPs. This ensures a smooth and easy transition for brands only when needed.


WooCommerce grants businesses endless potential through its flexibility and customisability. Owning your platform is also beneficial in long-term costs and crucial for controlling your data and brand. With an ability to constantly tweak and adjust, WooCommerce offers massive potential with the downside of investing in development efforts and costs.

Shopify greatly streamlines the ecommerce process, enabling novice merchants to set up platforms fast without extensive development efforts. However, less control over the designs and the platform can cause some restraints for certain brands.

Overall when evaluating ecommerce platforms to power your online business, you need to weigh aspects of budget, features, security and scalability carefully. Take into consideration both current and future priorities.

Let Designpluz’s ecommerce team advise you on which technology stacks are best tailored to your business objectives. Find out which platforms are worth investing in for your brand’s current and future success today.

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