Google is giving itself a brand makeover. The company has announced that there are up to present their changes to iconic logo and overall branding. They have also announced that they are making changes to the design of mobile search results pages.
“The new logo mark is the first major branding update in 17 years from the company’s history”
While we notice at Google’s logo the old Google colors are still there, the company Google has migrated their logo font from a serif font to a sans-serif font. The company is also going to replace the little blue “g” icon with a four-color “G” that matches the logo.
The company says such changes because the way the people interact with its products has been changed. The idea of updating its brand identity is a key to reflect their update on everyone’s tiniest screens.
Today’s such change on internet have reflected the way Google interacts with its users across World’s Search, Maps, Gmail, Chrome and other own-and-operated Google products.
As far from the Google presidential talks the new Google logo holds some specialties as follows :
- It communicates an idea
- Simple from sans-serif letterforms indicate that the company is ‘streamlining’ its operation and narrowing focus.
- Like an overarching visual language that really allows us the users to connect the dots across their ecosystem from Google’s one product to other product
- Furthermore, the tilted lowercase ‘e’ injects a measure of whimsy and a human element that gives the logo own ability.
- As the design & fonts usage has been changed slightly but the overarching message is very clear: they are about growing outward, and designing a brand that can expand with it.
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