If content is the king, then the website is the queen and a perfect marriage has to happen for the business to thrive successfully. Fresh, high-quality content is critical today for the websites to retain visitors and generate business. Yes, design matters and the aesthetics play a major role in attracting the customers. But once they are there on your website, it is the content that will communicate, engage and convert them. So it is important that you know the benefits of good content and leverage its strength in your website. Here are some key points on how content can be a game changer:
Content creates customer engagement:
The website might be the visiting card of your company, but the content holds the details of it. Clearly, the content you have on your website is the only communication tool that your brand has to engage with the customer. The users get to know about your products, services and offers only through the content you have posted online. With millions of new websites popping up every day, it is important that you have a business-driven content strategy to ensure more conversion.
Content improves search engine ranking:
Google loves good content. Naturally, the more you post content regularly the better your search engine rankings will become. Of the many factors that influence the ranking of your website, quality content is on the top of the list. It is important to understand how things have changed over time. The ‘Googlebot’ that crawls and searches websites will look for frequent updates (which is like once a day or two to three times per week). If your website fits the frequent update bill with relevant content, your rankings are bound to go high considerably.
Content builds the brand authority:
Not only does good content enhance your search rankings, it also helps in creating a solid brand authority. Fresh, organic content when regularly posted makes you an expert in the field. Customers love expertise. They are always on the lookout for something more solid and trustworthy. Once you earn their trust with credible content, they will become your loyal customers. There’s nothing like being a trusted brand in the market and content helps a lot in the journey of becoming one.
Content creates differentiation:
Competition is inevitable and imagine is everyone is striving to create good content, how will you differentiate your website? Fortunately, there is variety in content now that you can pick and play. More than just text, there are videos, info-graphs and interactive tools that your website can host. The customer will always be delighted to engage with your brand in livelier ways and that is where your edge lies for differentiation. This way, with more innovation in content, you can beat the competition in style.
All these will lead to customer conversion that eventually will lead to increased revenues. So if you haven’t planned a solid content strategy for your business yet, it is time to craft one. How about planning one, or even having a person to create content for you? We can help you with that, from the experience we have at Designpluz. As a trusted branding and digital firm based in Sydney offering services like logo design, web design, web development, print & graphic design, Designpluz has worked with clients from various industries. And our expertise in content creation ensures credible, innovative and SEO driven content that will turn heads and pocket interests. Reach out to us on 02 98942729 for a free consultation.