Ease of starting up has ensured that anyone from anywhere can build a company and go on to create a brand. But young companies that are raring to go often fizzle out before making an impact due to lack of an effective plan to the top.

Whatever the product or service a company is trying to sell, the mantra to success remains simple – Catch and retain the attention of your target audience. But in an increasingly congested and competitive marketplace, this is easier said than done. Here are six smart ways that you should use to stand out from the crowd.


1. The power of pricing

Irrespective of what you are selling and who you are selling to, the fastest way of grabbing eyeballs is to offer alternate pricing. If you can offer your product or service at a lower price point than your competition, you will get noticed almost instantly. If your product is aimed at a market that can afford to pay a higher price for it, you are better off adopting a premium pricing strategy that’ll put your brand on a higher pedestal in comparison to other market players.


2. Your identity matters

Basic branding is more important that you think. If you are starting up, look at creating a distinctive logo or a unique tagline that allows people to recognize and recall your brand. If you are an existing business, evaluate your identity with respect to competition and make improvisations. Remember that once you finalise your identity, it is important to stick to it and maintain a consistent image.


3. Advertise your USP

A unique selling proposition is crucial to any business. Identify yours and go about town tom-tomming it. Mention it in all your marketing activities. Make it a part of your brand. If you have a powerful USP, it is sure to differentiate your brand from the rest and help it garner attention from the target audience.


4. Innovate

The key to a successful business is constant growth. And this is possible only if the company is trying to do something new all the time. Spend time on thinking about out-of-the-box ideas for your brand, grow your product line, add to your strengths and watch your brand be a cut above the rest.


5. Build Partnerships

Whatever the size of your company, it is always valuable to forge friendships and build lasting relationships with businesses from other sectors. This will help increase the visibility of your brand among the target audience of the other businesses as well. You could also consider tying up with businesses that can strengthen some aspects of your business.